Search foundation
Google Search Console is connected and the sitemap has been submitted, creating a clean baseline for discovery and future keyword research.
A clearer digital foundation for commercial and corporate work in DFW.
Carpenter Growth rebuilt Dark Rainbow’s web presence around the work and clients it wants to reach, then established the search and measurement foundations needed for a focused content engine.
THE SITUATION
A site ready for the next direction.
Dark Rainbow is a Dallas–Fort Worth creative studio moving toward commercial and corporate work while continuing to show the original photo and video craft behind the business. The goal was a clearer web, search, and measurement foundation before content work begins.
WEBSITE REDESIGN
Before and after—plainly shown.
Two full website views. The point is the redesign itself, not an invented performance comparison.
WHAT IS NOW IN PLACE
The foundation behind the new site.
The redesign is one part of the work. These three building blocks make the site findable, measurable, and ready for focused content decisions.
Measurement foundation
GA4 is configured to measure site visits and meaningful conversation actions without collecting inquiry content in Analytics.
Content direction
The next phase is research around commercial and corporate DFW demand, followed by content built around what the right clients actually search for.
What this case study does not claim
There is no ranking, traffic, lead, revenue, or return claim here. Outcomes will be added only when Search Console and GA4 have enough real history to support them.
START WITH WHAT IS TRUE
Start a conversation ↗Build the foundation before chasing the claim.
Clear positioning, measurable systems, and content built around real demand are a more useful starting point than generic marketing activity.