Pages indexed by Google, mid-June to September 20
Taxero: from 25 indexed pages to 114.
Taxero is sales-tax compliance software for online sellers. Its articles were good, but Google was being told almost nothing about them. Here is what changed, in order, with Search Console's own numbers.
AT A GLANCE
Times Taxero appeared in Google results each week, June vs. the week of September 21
Weekly clicks from Google, June vs. the week of September 21
THE SITUATION
Good content that Google couldn't read.
Taxero helps marketplace and e-commerce sellers work out where they owe sales tax, and file it. The blog had real depth. But in mid-June, Google had indexed only 25 of the site's pages.
WHAT HAPPENED
Advice, an audit, fixes, then getting found.
I advised Euwye, one of Taxero's founders, on the basics: setting up Search Console, getting pages indexed, listing on SaaS directories, and planning content.
I audited the full site. It scored 49 out of 100. The content was strong; the technical plumbing was broken. I sent a fix list in dependency order.
Alex, Taxero's other founder, shipped the first fixes within a day. The same week, Taxero published about 60 new guides, taking the blog from 18 posts to about 78.
My August 28 check found 61 of the 78 blog posts were still unknown to Google. With full access to Taxero's Search Console, I submitted the new pages for indexing.
Alex kept shipping fixes through September. Two more long-form guides went live on September 29, after the peak.
BEFORE AND AFTER
What the audit found, and what is live now.
Each "now" result was re-checked on the live site on October 6, 2026.
| Found on August 24 | Live on October 6 |
|---|---|
| www.taxero.ai served a full duplicate of the site | Redirects to taxero.ai |
| No canonical tags on any page | A canonical tag on every page checked |
| 14 pages shared one title and description | Each page checked has its own |
| No blog posts in the sitemap | 87 blog posts in the sitemap |
| Placeholder text like "[DATE]" on every post | Gone from the posts checked |
| 8 key pages with no links pointing to them | All 8 linked from the homepage |
| Two H1 headings on every post | One H1 on the posts checked |
| No structured data on marketing pages | Organization data on every page checked, plus software and breadcrumb data |
| Blog posts credited to "Taxero Team" | The posts checked credit a named author |
| The internal content index was public | Removed |
THE NUMBERS
Search Console, week by week.
Impressions are how often Taxero's pages appeared in Google results. Clicks are how often someone clicked through. Both are from Taxero's own Search Console.
Weekly Google impressions for Taxero
Week starting
Search Console reports indexing in batches, so a date shows when Google reported a change, not exactly when it shipped.
| Week starting | Impressions | Clicks |
|---|---|---|
| Jun 8 | 13 | 1 |
| Jun 15 | 21 | 0 |
| Jun 22 | 23 | 1 |
| Jun 29 | 27 | 1 |
| Jul 6 | 26 | 0 |
| Jul 13 | 31 | 4 |
| Jul 20 | 83 | 1 |
| Jul 27 | 280 | 3 |
| Aug 3 | 90 | 1 |
| Aug 10 | 119 | 1 |
| Aug 17 | 190 | 4 |
| Aug 24 | 159 | 2 |
| Aug 31 | 1,473 | 7 |
| Sep 7 | 2,400 | 7 |
| Sep 14 | 3,434 | 16 |
| Sep 21 | 2,765 | 9 |
| Sep 28 (6 days) | 2,025 | 10 |
| Date | Indexed |
|---|---|
| June 12 | 25 |
| July 1 | 24 |
| August 1 | 36 |
| August 24 | 38 |
| August 28 | 97 |
| September 4 | 108 |
| September 20 | 114 |
Search Console's first report, on June 11, showed 8. From the next day it showed 25, so I use 25 as the starting point.
On August 28, my page-by-page check found fewer pages indexed than this report shows. Search Console's reports don't always agree on a given day.
"The August audit gave us a clear, prioritized list of what was holding the site back, and the improvement showed up in Search Console within weeks. The work was practical, well documented, and easy for us to act on."
Euwye Chan, Co-owner, Taxero
WHAT YOU CAN USE
Fix the plumbing before you write more.
If your content is good but Google barely indexes it, check the basics first. Look at duplicate hostnames, canonical tags, your sitemap and internal links. Then make sure Google can find every new page.
WHAT I DON'T KNOW YET
What I can't tell you yet.
- How much of the rise came from the fixes, from Taxero's new guides, or from getting them indexed. They happened in the same weeks.
- How much of the June–July rise came from my advice. I can't separate it from Taxero's own work.
- Why impressions fell after the week of September 14. I'm watching it, not guessing.
- Whether any of this turned into signups. Taxero's analytics only started collecting on September 21.
What this case study does not claim
There is no revenue, signup, ranking or return claim here. The numbers above are search visibility only. I'll add more when the data supports it.
START WITH WHAT IS TRUE
Start a conversation ↗Build the foundation before chasing the claim.
Clear positioning, measurable systems, and content built around real demand are a more useful starting point than generic marketing activity.